Pricing for Profit: The Hidden Key to Long-Term Success in the Cleaning Industry

Let’s get one thing straight —
Underpricing your services is not humble. It’s dangerous.

At Beskar Cleaning, we’ve seen too many passionate cleaning business owners burn out trying to offer top-tier service at bargain prices — and it’s time to change that.

You deserve to run a profitable, sustainable business.
One that rewards you for your standards, your consistency, and your ability to solve real problems for clients.

Here’s how we think about pricing — and why it’s the backbone of our business success.

First: Price Isn’t Just a Number — It’s a Message

Your pricing tells people how to treat your business.

Low prices send the message:

• “This is a commodity.”

• “This service is interchangeable.”

• “You can bargain with me.”

Premium pricing says:

• “This is professional.”

• “This is a white-glove experience.”

• “We’ve got systems and standards.”

At Beskar, we don’t compete on price.
We compete on consistency, reliability, and experience.

And our pricing reflects that.

Are You Charging for the Outcome — or Your Energy?

Too many cleaners fall into the trap of charging by the hour or under-quoting fixed packages with no buffer.

Here’s what we do instead:

• We price the result, not the clock

• We include buffers for every job

• We have clear standards and timeframes for different property types

• And we train our staff to maintain efficiency, so we can protect our margins

You can’t build a thriving business if your pricing only works when everything goes perfectly.

You need margin. You need buffer. You need strategy.

What It Really Costs to Run a Great Cleaning Business

Let’s break it down.

If you want:

• Fully insured staff

• Proper onboarding and policy sign-offs

• Quality control systems

• Weekly pay and incentives

• Paid admin, tech, and performance reviews

• Premium-grade cleaning supplies (not Woolies products)

Then your pricing must reflect the actual cost of delivering that experience — plus profit.

If you’re absorbing those costs just to “win the job”…
You’re not winning.
You’re eroding your business from the inside out.

Stop Bending for the Wrong Clients

At Beskar, we’ve implemented a strict rule:
We only book clients in areas we service that day.

Why? Because it:

• Cuts operational costs

• Allows us to quote more accurately

• Makes rostering easier

• Keeps team morale higher

• Reduces burnout and overtravel

And we make this crystal clear during onboarding.

You can still provide excellent customer service without sacrificing your team, your time, or your bottom line.

Missed Cleans Cost Money — So Price for That, Too

Here’s something most cleaners never think to do:

If a client cancels a recurring clean — even with notice — it still costs your business.

The longer the gap between services, the more work is required the next visit.

We address this by:

• Charging a resumption fee or extended service fee if a fortnightly clean is skipped

• Offering the option to hold their regular slot for a reduced retainer (like a subscription model)

• Reminding clients that premium time slots — like Friday mornings — are in high demand, and skipping could mean losing the spot

You are the professional.
Set expectations that protect your service and your systems.

Profit Creates Peace

If you’re pricing just to stay afloat, you’ll always feel like you’re drowning.

When you price for profit:

• You build a real business — not just a job

• You can afford to reward staff and retain talent

• You attract clients who respect the value of what you offer

• You can invest in systems, automation, and growth

Profit isn’t greed. It’s sustainability.

And if you’re here to grow a business that runs without you…

It all starts with pricing that reflects the business you want to build.